Post size on Instagram is something you need to know!
Lol, why? It's only photos that are important to post.
In fact, it's not like that either.
Instagram makes rules/guidelines in posting it is not meaningless.
By following the rules given by Instagram, of course you will display the best posts.
Yep, because there are photo sizes that you have to obey, of course your photos will look better because they are not cropped
- Extremely uncompressed
Instagram has a maximum resolution limit, if indeed your photos exceed the desired resolution, your photos will be compressed to follow the maximum resolution.
So, now you know the importance of knowing the right Instagram post size.
Terms You Need to Understand
Well, you have to understand some of the terms first.
This is because it's actually quite technical, so you have to understand the terms first
Aspect Ratio
Usually in English is aspect ratio, meaning is the ratio between the length and width of an image or photo.
For example: 9:16, 4:5, 1:1, 4:3, etc.
On Instagram, the first digit represents the width while the second digit represents the height.
Pixel Size
Next, there is the pixel size or resolution. This is the same as aspect ratio, which is the ratio of length to width but in pixels or px.
For example, 1080×1920 is a pixel size with an aspect ratio of 9:16
How are you? Do you understand?
Okay, now that you know the general terms, it's time to talk about the right Instagram post size!
Instagram Photo Size
Posts on Instagram have 3 sizes that can be used:
Okay, discussed one by one!
Post Size 1: 1
This post size has an aspect ratio of 1:1 which is the most popular choice on Instagram.
We also know this 1:1 post size as square photos aka box. Of course it became the most popular because basically the photos that appear as thumbnails on Instagram are squares.
I recommend using a maximum resolution of 1080px times 1080px to post this size.
Post Size 4: 5
This post size is known as a “portrait photo” or “vertical photo”.
However, often the camera in portrait mode on a smartphone has a photo with an aspect ratio of 4:3, 4:6, or 4:7, and what happens is that Instagram will automatically crop it.
The recommended resolution is 1080px times 1350px.
You can use the features of various photo editors to crop 4:5 . posts
Yup, you can also directly from Instagram. Before filling in the caption, after selecting a photo you will be invited to crop the photo to a size of 4:5.
Canva is indeed the Instagram community's favorite tool, whatever the problem with design on Instagram, Canva has it.
Post Size 1.91: 1
Well, this is what some people will be confused about.
Basically this is for landscape photos.
But, so you don't get confused, just use the 16:9 aspect ratio found on smartphones/cameras in general.
Instagram Carousel Size
Oh yes, I fully discussed creating interesting content from the Instagram Carousel, the case studies are very complete.
Okay, back to the Instagram carousel post size.
Well, you can use all regular Instagram post resolutions in the carousel.
If you want an aspect ratio of 1:1, 4:5, or 1.91:1, you can enter the Instagram Carousel.
However, note that all posts will have the same aspect ratio. The determinant of the aspect ratio is your first post.
If your first post is 1:1, then the next one will be 1:1. Otherwise, Instagram will automatically truncate it to 1:1.
Instagram Video Size
Again, the size here is not just the size of the "file" of the video. However there are aspect ratios and resolutions too.
OK, let's talk! (because it's different from the usual post)
General Specifications of Instagram Videos
This applies to all aspect ratios, so it doesn't matter what the aspect ratio is this specification will apply.
- Maximum file is 4GB
- The maximum video length is 60 seconds (except IGTV, I'll discuss it below)
- Video maksimum 30fps
- Recommended using .MP4 or .MOV format format
Size “Square” 1:1
For 1:1 size, there is no difference with the usual picture post.
Keep it at 1080px by 1080px.
Size “Portrait” 4:5
Well, this is different for portraits.
Instagram Video uses 4:5 with the best resolution of 1080px times 1350px.
“Landscape” Size 1.91:1
For this landscape size, I recommend still the same as the photo/image.
Keep using 16:9 like the one on your camera/smartphone.
Instagram Story Size
To create an interesting instagram story, you need to know the right size.
Instagram stories have an aspect ratio of 6:19 with a recommended resolution of 1080px by 1920px.
Although it must be admitted, this aspect ratio can be truncated in some smartphones.
This is because there are too many new aspect ratios in smartphones.
Oh yes, I've discussed in a super complete way about how to make a super creative Instagram story
I'm sure Instagram stories will be super interesting, check out the article Creating Creative Instagram Stories
Instagram Story Video Size
You can also upload videos on Instagram stories, the specifications can be said to be similar.
- 6:19 aspect ratio with 1080px by 1920px resolution
- Maximum video 15 seconds
- Uses .MP4 and .MOV format formats
Pro-Tips:
Since the content is limited to 15 seconds, you have to think about how to deliver the content you want for 15 seconds.
I suggest briefly showing your customer problems, solutions offered, and CTAs.
Instagram Highlights Size
Because Instagram Highlights is one of the features of the story, that's why I put it under the story.
The best size for Instagram highlights is 9:16 with a resolution of 1080px times 1080px.
Well, it's a bit different for the cover of Instagram highlights
I admit there are two versions that mention the “best size” of Instagram Highlights.
This is because editing cover highlights can be done in two ways.
- Take from an existing Instagram Story
- Upload yourself from settings cover
If you want to use cover highlights from Instagram Stories, make sure your story is 9:16 and the position of the icon is in the middle.
This is because Instagram automatically takes the post size in the middle.
If you want to upload your own, the correct size is 1:1 with a resolution of 1000px times 1000px.
Instagram TV Size
Instagram TV was launched in June 2018. This feature was released to compete with Youtube as a video sharing medium.
This also provides an opportunity for brands and individuals to explore videos on Instagram because they are only limited to 1 minute.
Instagram TV General Specifications
Instagram TV has some differences from regular posts:
- Must be in MP4 format
- The maximum duration of a video is 15 minutes if it is uploaded from a cellphone, but if it is from the web it changes to 60 minutes.
- Maximum video size is 650mb for 15 minutes and 3.6GB for 60 minutes.
Instagram TV Size and Resolution
Instagram TV requires you to upload videos with an aspect ratio of 9:16 for vertical and 16:9 for horizontal
Basically, the best videos are vertical, because the Instagram app itself can't be rotated horizontally.
If you want to force horizontal video, you should edit your video to keep it vertical but display horizontal video.
As an illustration, here is Gary Vee's IGTV. Well he's one of the people who use the technique above.
Instagram TV cover
Instagram TV has a cover that you can change, only when uploading the video.
The recommended size is 1:1.55 or 420px by 654px.
You can also use video footage as cover, so you insert the cover in the video, this is also the easiest way.
Instagram Ads Size
Actually there is no significant difference, but there are some things that you should pay attention to if you want to advertise on Instagram.
For this section, I will not only discuss size, but other conditions that are considered important before advertising on Instagram.
Unit Pictures/Photos on Instagram Ads
For posts on Instagram Ads, it's still the same as regular posts.
- Size 1:1 for Square
- Size 4:5 for Portrait
- and Size 1.91:1 (or 16:9) for Landscape
However, there are some conditions that you must comply with again:
- Text cannot be more than 20% of the image/photo
Instagram Carousel on Instagram Ads
You can also use Instagram Carousel in Ads..
There are some differences compared to the usual carousel, for specifications other than below, it's the same as a regular carousel
- You can include a link in each image or photo
If you have many products that you want to advertise together, this could be an option.
- Can only aspect ratio 1:1 rasio
If the carousel is non-ads, all aspect ratios of regular Instagram posts can be used with the initial image as a determinant of the aspect ratio.
If, in Carousel Ads you are only allowed to use a 1:1 aspect ratio.
Minimum resolution is 1080px by 1080px, less than that will be rejected.
- There is a maximum limit for the appearance of text in images
Like Instagram and Facebook ads, the maximum limit is 20%
I want to add an example of an Instagram Carousel Ads video, but I haven't been able to.
You can check the Instagram Carousel Guidelines
Instagram Stories on Instagram Ads
So there are three types of Instagram Story Ads
- Single Image
- Single Video
- Carousel Image & Videos
For Single Image and Video specifications, there is no difference with non-ad Instagram Stories.
However, there is a recommendation given by Instagram to provide 14% or 250px free space for profiles and CTAs below. The picture is as below:
Well, what's different is Instagram Story Carousel Ads
So, it is possible for advertisers to advertise multiple Instagram stories at once. Instagram story carousel ads themselves are divided into two:
- Native Stories Ads
- Expandable Stories Ads
Native Stories Ads
It has the following specifications:
- The maximum number of images allowed is 3
- 9:16 ratio with 1080px by 1920 . resolution
- Maximum carousel video length is 15 seconds
Not much different from Instagram stories in general, it just happens that it is allowed to display 3 stories at once.
Expandable Stories Ads
This is a bit different, because it follows the standard single post which is not an Instagram story, but distributes it on Instagram stories.
Confused? Imagine you have a carousel post in your news feed but it is advertised and featured on your Instagram story.
Continue guideline-nya follow who?
For this one following the post is not an Instagram story.
- Maximum card is 10
- Same ratio and resolution as Instagram post
- If there is more than 20% text in the image it will reduce the appearance of the ad
- If there is a video, the maximum duration is 60 seconds
Native stories ads display 3 images/videos, as well as expandable stories ads.
However, there is a choice “Keep Watching” on Expandable Stories Ads to see the rest stories-nya.
Instagram Slideshow Ads
Instagram Slideshow Ads is a collection of 10 images/photos with added soundtrack music. (but starting April 2020, you can't add music for a while)
So, what exactly is it different from the others? What is the purpose of Instagram Slideshow Ads?
There are several important points:
- You can more easily create ads, Facebook provides stock images too
- For market those who have slow internet, Slideshow consumes less data than video. In addition, you can target slideshow ads on older models of cellphones
- Instagram slideshow can make it easier for content step-by-step, rather than having to tell the story in the caption.
What are the specifications?
To use Instagram Slideshow, you can upload 3-10 images.
Next, make sure the image has an aspect ratio of 1:1, 2:3, or 16:9.
You can only choose one, because all will be the same.
Conclusion
So, now you know the right size of instagram post.
So, you won't be cropped from Instagram anymore.
Okay, if anyone asks, feel free to comment below!
If you want to request a discussion about Instagram, you can also do it via comments
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